R-Purpose is a high-impact comprehensive pathway to help you take instability and turn it into confidence and growth

Provision’s R-Purpose model was developed specifically for food and beverage businesses dealing with the impacts of COVID-19 to improve performance, address risks, lower costs of production and elevate brand by embedding purpose, sustainability and resiliency at the heart of their business.



R-Purpose is a Five-Step Model


Growth Through Purpose & Sustainability

1. Why

Our cycle begins with WHY, defining why your food or beverage company exists, and what your purpose is.

food worker in a lab coat and hair net holding a clipboard

2. Enrolment

Your staff do not want to come to work every day just to make your product. They want to feel they are contributing to something bigger than themselves. They want to know your WHY, so they can feel they are part of it, have some accountability to it and be inspired and motivated by it.

Group of people staring up at the camera

3. Activation Planning

Once your teams feel they are engaged in something that really matters to them, we begin the process of setting Objectives & Key Results (OKRs) and supporting Key Performance Indicators (KPIs) that are going to deliver on your stated purpose.

Four people posting sticky notes on a glass wall

4. Data-Driven Storytelling

Your WHY gives you a new story to tell: one that is grounded in something bigger than your product or brand and which makes you more emotionally compelling to a larger audience. We help you tell this new story in a way that will differentiate you in a highly competitive marketplace, enabling you to capture new market opportunities, improve market share and build customer loyalty.  

Person holding a tablet displaying charts

5. Activate & Inspire

Your WHY is what you stand for and what others can count on you for.  Once you embrace it, you need to walk the talk. Otherwise it will come across as inauthentic marketing, dishearten your staff, disappoint customers and damage your business.

man in a suit standing and speaking in front of his peers

R-Purpose will help get you through this crisis (survive) and then through the recovery (thrive) with a focus on four key areas:

Take care of and engage your employees to ensure success

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Increase your output and efficiency (through sustainability and circularity)

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Lower your operating costs

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Differentiate your brand and help you open up new markets

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Testimonials

Response, Recovery and Resiliency. R-Purpose.

Interested in R-Purpose?

We work with Canadian food and beverage companies looking to prepare for the future and transform their company performance. 

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