The Business Case for Purpose

Purpose-driven companies grow 3X faster than the competition

Organizations driven by purpose beyond profits outperform their competition in terms of customer loyalty and employee engagement, which lead to greater long-term revenue.

Purpose-driven companies attract, and keep, the best employees

Today’s employees are looking to be a part of something greater than themselves and when they find it, they are more engaged and satisfied in their jobs. Highly engaged people drive innovation and deliver superior customer experiences- purpose is a powerful motivator for attracting and keeping the best employees.

Purpose-driven companies experience 46% greater market share gains than lower-rated brands

More than three-quarters (78%) of consumers believe it is no longer acceptable for companies to just make money, they expect companies to positively impact society as well.  Purpose, value- based narratives allow brands to build strong emotional connections with their customers.

Why Purpose Matters to Your Business


Product Differentiation

Traditional product differentiation techniques, such as pricing and packaging, no longer deliver the results necessary to compete and win in today’s marketplace.

Raspberries being sorted

Public Trust

Public trust concerns such as supply chain transparency, animal welfare, product ingredients, environmental impact and labour conditions create enormous reputational risk for unprepared food companies

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Consumer Behaviour

Consumer behaviour has changed – purchasing decisions are being driven by a company’s values and authenticity- not just price and product selection.

Shopping cart left empty in a grocery store

Brand Risk

Expectations of your company have never been higher – and any disconnect between your brands promise and experience will be publicly scrutinized.

Passion led us here

Employee Attraction and Retention

Employees – both new and seasoned – are rewarding organizations that are purpose-driven with increased productivity and engagement.

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Our Clients

Trusted Canadian Brands

We work with Canadian food processors and manufacturers looking to prepare for the future and transform their company performance . 

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