Cher Mereweather - Executive Director

Cher is one of Canada’s leaders in food manufacturing sustainability. As Executive Director of Provision Coalition, an organization she founded with the country’s top food and beverage professional associations, Cher works directly with manufacturers to transform their business culture and operations. An advocate for change and a passionate spokesperson, Cher has dedicated her career to advancing sustainability concepts within the Canadian food industry and sustainability solutions at the firm level. Most recently, Cher has sharpened Provision’s focus on the reduction of food loss and waste, responsible sourcing and climate change mitigation, by developing innovative technologies and on-line tools that will modernize facility processing. 

Cher’s career has included time with the Guelph Food Technology Centre where she established and directed the Sustainability Consulting Business Unit, and executive positions in environmental economics and policy with the Canadian agri-food think tank, the George Morris Centre. Cher holds a Bachelor and Master’s degree in Environmental Economics and Policy. Cher has also been awarded the Canadian Grocer Generation Next award for her leadership, innovation and excellence in sustainability within the food and beverage industry.  

Holly Hendershot - Director, Marketing and Communications

As Provision Coalition’s Director, Marketing and Communications, Holly is responsible for the successful management and administration of Provision’s Online Sustainability Management System and all industry communications and marketing. 
Holly is an experienced marketing and communications professional with over eight years’ experience in corporate marketing communications and advertising in the science, technology and financial services industries.  She has been responsible for overseeing the annual corporate and sustainability reporting for TSX and NYSE listed companies and has experience in reporting on sustainability and community relations programming internationally.  

Holly has her Diploma in Public Relations from Humber Institute of Technology, and has her Canadian Securities License through the Canadian Securities Institute. Holly sits on the Board of Directors for Habitat for Humanity Wellington-Guelph-Dufferin. 


Simone Weinstein - Project Coordinator

As Provision Coalition’s Project Coordinator, Simone is responsible for assisting with the SMS coaching and mentoring program delivery. She brings creative solutions to the team, drawing on her experiences in environmental management, project and operations coordination from various types of companies including manufacturing, consulting, and technology.
Simone has her Certified Associate Project Management (CAPM) designation from the Project Management Institute, holds a certificate in Program Management from the International Organization for Project Management (IO4PM), and holds a Bachelor’s of Environmental Studies from the University of Waterloo in Environment and Business.