Cher Mereweather - President & CEO

Cher is one of Canada’s leaders in food manufacturing sustainability. As founder, President & CEO of Provision Coalition Inc, Cher works directly with manufacturers to transform their business culture and operations.

Cher is a passionate advocate for a healthy lifestyle that is deeply connected to the natural environment. The food system became an obvious source of study and focus for her professional career, as food is the nexus between environment and health. What Cher stands for, is a world in which food products support both people and the planet. She has dedicated her career to working with businesses to get clear on why they exist, what their purpose is beyond profit, and to provide them with the support needed to execute this strategy, so that the real ‘magic’ can happen.

Cher’s career has included time with the Guelph Food Technology Centre where she established and directed the Sustainability Consulting Business Unit, and executive positions in environmental economics and policy with the Canadian agri-food think tank, the George Morris Centre. Cher holds a Bachelor and Master’s degree in Environmental Economics and Policy and is certified in both project and change management. Cher has also been awarded the Canadian Grocer Generation Next award for her leadership, innovation and excellence in sustainability within the food and beverage industry.

Cher sits on the Board of Directors for the National Zero Waste Council.

Holly Hendershot - Director, Client Relations & Strategy

As Director of Client Relations Strategy , Holly is dedicated to helping Provision’s food and beverage clients create brand differentiation, tell better stories and deliver business results.

Holly advises Provision clients on strategic communications, the latest in digital strategies, brand management and provides best-in-class creative and marketing support. Holly has over ten years’ experience in corporate marketing communications and brand management in the manufacturing, science and financial services industries.  She has been responsible for overseeing the strategic communications and sustainability reporting for TSX and NYSE listed companies and has experience in reporting on sustainability and community relations programming internationally.  

Holly has her Diploma in Public Relations from Humber Institute of Technology. Holly sits on the Board of Directors for Habitat for Humanity Wellington-Guelph-Dufferin.

Simone Weinstein - Project Manager

As Provision Coalition’s Project Manager, Simone delivers exceptional client service by proactively supporting our clients throughout the scope of their project.

Simone is known for building strong relationships with Provision’s clients and helping clients realize value by asking the right thought-provoking questions and bringing creative solutions to the team. She has over four years’ experience in environmental management, project and operations coordination from various types of companies including manufacturing, consulting, and technology.

Simone has her Certified Associate Project Management (CAPM) designation from the Project Management Institute, and holds a Bachelor’s of Environmental Studies from the University of Waterloo in Environment and Business.

Sarah Reid - Project Administrator

As Provision Coalition’s Project Administrator, Sarah manages the coordination, planning, and support of the daily operational and administrative functions for Provision.

Sarah has over three years’ experience in food production, distribution and sales and marketing working for an Ontario Cheesemaker. Sarah has taken the Fundamentals of Artisan Cheesemaking at Sterling College, Vermont, and completed an apprenticeship at Westminster Artisan Cheesemaking. Prior to Cheesemaking, she studied Culinary and Nutrition Management at George Brown College and took a year-long French immersion program at Parole De Vie, Quebec.

Strategic Partners 

Brett Wills

Brett Wills brings over 18 years of experience in Sustainable Business Management. As a former Plant Manager, Brett has first-hand experience driving organizational performance. Brett’s focus on integrating Sustainability into business strategies delivers tangible and quantifiable results that drive performance now and into the future.  As President of Green Enterprise Movement, Brett now spends a majority of his time helping organizations across Canada drive organizational performance while simultaneously improving environmental and social performance. Brett has worked with numerous organizations across a broad sector of industries from government to health care to hospitality and manufacturing but has had a specialized focus on supporting the agri-processing industry for the past 11 years. Brett’s work in the agri-processing industry includes working with over 100 food processors from small start-ups to large multi-nationals.

A sought after speaker on the topic of Sustainable Business Management, Brett provides lectures and keynote addresses to crowds at conferences and seminars across North America on topics related to Sustainability and Organizational Performance. 
Brett lives in Toronto and is the author of “Green Intentions: Creating a Green Value Stream to Compete and Win” and “Purposely Profitable: Embedding Sustainability into the DNA of Food Processing and Other Businesses”. Brett holds a BA in Economics from Wilfrid Laurier University. 

Brett lives in Toronto and is the author of “Green Intentions: Creating a Green Value Stream to Compete and Win” and “Purposely Profitable: Embedding Sustainability into the DNA of Food Processing and Other Businesses”. Brett holds a BA in Economics from Wilfrid Laurier University.

Jon Duschinsky

Jon Duschinsky is a social innovator and corporate cage-rattler who rewrites intra-organizational narratives by tackling the well-worn story of profits over people. Drawing on more than 20 years of experience as a fundraiser for charities and NGOs, Duschinsky works with Fortune 500 companies, startups, governments and causes to develop strategies that engage communities through participatory actions.

He has founded a number of successful companies in the social innovation space. He led a project with the White House on behavior change and gun control, and was part of the team behind the Ice Bucket Challenge that raised more than USD 100 million to help cure ALS. 

As a founder of the think tank Invisible Hand, he and his team develop radical solutions to complex problems like the rise of childhood obesity or the spread of Alzheimer’s disease. His most recent venture, Oreka Solutions, is an incubator for cutting edge technologies that can deliver systemic environmental or social change.


Frank Dion

Frank’s 3+ decades of assessing corporate growth objectives and analyzing the gaps between objectives and actual growth results enables him to help business owners and key stakeholders build strategic plans to drive predictable growth.

Robert Kinch

With more than 25 years of experience building and transforming sales teams into effective and targeted revenue drivers, Rob is uniquely positioned to deliver sales structure and process alignment driving predictable growth.